🇹🇼 Inside PX Mart – Taiwan’s Favorite Supermarket

The Taiwanese grocery market scene is INCREDIBLY FASCINATING thanks to its amazing diversity! International behemoths like Costco, 7-Eleven, and Carrefour are competing with local heroes like PX Mart and RT-Mart

Let’s discover PX Mart Supermarket, Taiwan’s local and #1 grocery chain! And let’s find out their secret sauce for staying on top of the Taiwanese grocery food chain

Line chart presenting the supermarket share in Taiwan

Arguably, even if they have their own identity, there are some similarities between a Taiwanese and a Japanese grocery store! Please find at the end of the post some videos on Nippon supermarkets and feel free to share in comments if you reach the same conclusion

1. Vibrant Fresh Produce Section

As you step into this PX Mart store, you’ll immediately notice the vibrant displays of fresh produce. Colorful fruits and vegetables are popping out. Gorgeous graphic decoration surrounds this section too

Since we are in Taiwan, the world’s electronics Mecca, a must-have is a TV showcasing various content like recipes, local producers’ products, latest promotions as well as a wide variety of other interactive content

Vibrant Fresh Produce Presentation with lovely wall decor and interactive monitor — Gorgeous Fresh Produce Decoration

2. A World of Choices Await

Don’t let its urban setting fool you—PX Mart is a treasure trove of variety! Each aisle is packed with an incredible range of products, sourced from passionate local and regional producers, alongside beloved international brands

The thrill of shopping here is unmatched, as you’re almost guaranteed to find exactly what you need. This supermarket truly elevates the everyday shopping experience in Taiwan

A wide variety of Local seafood snacks with dried squid, for example — Delicious Seafood snacks

Large Section of local and international selection of beauty products — Delicious Seafood snacks

3. Best in Class End Caps

End caps at PX Mart are Best in Class!
Not only are they perfectly stocked with the right promotional products, the signage is also very well done, creating an inviting atmosphere that motivates you to check them out

Additionally, they make excellent use of the side panels, showcasing other deals with stunning decorations as well—what a wonderful space optimization

Photo of the End Cap Alley Side View perfectly showcasing all the amazing end caps happening then at a PX Mart Supermarket in Taipei — Stunning End Caps Alley

Same Alley but at a different time showing the new wave of end caps — Stunning End Caps Alley

Front view of 2 gorgeous and colorful end caps from Ferrero and Pepsico — Gorgeous and Colorful End Caps

4. Unique Department Decor

One glance at the Fresh Produce and Freezers sections, and it’s clear that PX Mart takes store design to the next level. Each department is brought to life with charming, theme-related artwork, adding a unique and delightful touch to your shopping experience

In the frozen food section, for instance, you’ll be greeted by whimsical polar bear illustrations 🐻‍❄️, creating a frosty ambiance that not only enhances the atmosphere but also sets PX Mart apart from the competition. These creative details make shopping here truly memorable

photo of the lovely Frozen Food Specific Decor with polar bears — Frozen Food Specific Decor

5. Smart Space Optimization

PX Mart knows how to make every inch count. As you head up to the second floor, you’ll notice they’ve cleverly utilized the wall space along the stairs to showcase one of Taiwan’s best-selling snacks: chips

This smart use of space not only maximizes the store’s layout but also puts these popular treats front and center, making it nearly impossible to resist grabbing a bag on your way up

photo of they great use of the staricase where they hang chips as 2nd placement — Chips 2nd Location in Stairs

photo of they great use of the staricase where they hang different chips taste as 2nd placement — Chips 2nd Location in Stairs

Click on pictures and video for best experience

6. Retail is Detail

At PX Mart, even the smallest details are thoughtfully considered. The toothbrushes are displayed in a way that lets you touch and feel them before making a choice. This tactile experience allows you to check the texture, bristle softness, and overall design, ensuring you find the perfect match for your needs.

It’s a simple yet effective approach that puts customer satisfaction at the forefront, turning a routine purchase into a personalized shopping experience.

Toothbrush touch and feel close up to present how this demo is done — Toothbrush Showcase in Front of Pack!

Photo of Toothbrush shelf with a lot of touch and feel option to help to find best toothbrush at PX Mart Taipei Store — Larger view: Toothbrush Showcase in Front of Pack!

7. Not the Cheapest, But Always Reasonable

PX Mart may not beat every competitor on every item, especially against Costco (on bulk items) and doesn’t go for flashy promos like Carrefour, it follows a low-margin, high-volume model with a focus on EDLP (Everyday Low Price) positioning, offering consistent value and reliability for price-sensitive consumers

To give you an idea of the cost of living in Taipei and Taiwan: A basic grocery basket at PX Mart – with 3 bananas, 10 eggs, bread toast, 1kg chicken, kitchen paper, 1.5l local mineral water, 1l milk, 1l Orange Juice, 200g butter, and 200g cherry tomatoes costs around ~24 EUR/USD (~ TWD 827)

Here you can compare it with Indonesia – Malaysia

FYI: In 2023, Taiwan’s annual household income per capita was US$16,605.53 (Source: CEIC Data)

Wrapping Up the PX Mart Experience

PX Mart stands as a shining example of how a local grocery chain thrives in a competitive market amongst international giants

From its vibrant fresh produce section to its smart space optimization and unique department decor, PX Mart consistently delivers a shopping experience that’s both delightful and efficient

This attention to detail, combined with a deep understanding of local preferences, is what keeps PX Mart at the top of Taiwan’s grocery game

A 4k Video Detailed Tour

Are you curious about a Taiwanese Supermarket atmosphere? Ready to explore PX Mart’s vast selection, this 4k journey brings you right into the heart of this Taipei grocery store —all from the comfort of your screen

Image of the youtube video thumbnail with link to the store tour

Store Address: PX MART Zhongshan Zhulun Store (全聯福利中心中山朱崙店)
1,2/F, No. 15 Longjiang Rd, Zhongshan District, Taipei City 104099, Taiwan
Click here for google map link

Thank you very much for your interest in this store
We really hope you enjoyed this post and video, and that it inspires you

Please feel free to share any feedback in the comments or to reach out to us directly in case of questions

Have a wonderful time 😁

The WizArno Team