Hong Kong’s supermarket scene is a fierce battleground, with Wellcome and PARKnSHOP (PNS) dominating nearly 90% of the market. What makes PNS stand out? Join us as we explore Hong Kong’s leading Offline plus Online (O+O) chain and uncover what is driving its success in the Pearl of the Orient
Let’s Discover PNS:
What makes their motto—Best · Easy · Value—more than just words!
1. A Lovely Vibrant Shopping Experience
PNS captivates shoppers with vibrant, visually engaging decor that enhances both convenience and enjoyment. From colorful produce displays to eye-catching meat and seafood counters, bright visuals and coordinated colors create a welcoming atmosphere.
Click on images for best experience
This focus on aesthetics is a hallmark of modern Asian supermarkets, where visuals play a key role in attracting and delighting shoppers.
Don Don Donki is another prime example of how visuals enhance the shopping experience across the region
The Dynamic Duo
To engage with a younger audience and to differentiate from its competition, two mascots, “BEST GUY” (佳蛋仔) and “EASY” (百便星). They are central to the brand’s refreshed image and tagline, “Best · Easy · Value”
“BEST GUY” represents quality and smarts, while “EASY” brings energy and adventure. Both mascots star in PNS’s marketing, in-store events, and promotions, adding a playful touch to the brand
Strategic Product Pairings
This HK supermarket enhances the shopping experience with clever cross-selling, helping customers discover complementary products. For example, chilled white and sparkling wines are displayed near grapes, highlighting their natural connection
Similarly, salad dressings are placed next to fresh vegetables and salads, making it easy for busy customers to find the perfect condiment
These thoughtful product placements not only add convenience, they also encourage impulse purchases, increasing average basket value
Attracting Shoppers with Exclusivity
This Asian grocery retail landmark features a curated selection of over 2,000 exclusive products across key categories, including premium health supplements, alcoholic beverages, and dried food, rice, noodles, and pasta
These exclusive offerings include products primarily from China, Hong Kong, Thailand, and Japan, providing customers with a diverse range of flavors
They are not only essential for attracting international customers but also serve as a powerful tool to draw shoppers away from Wellcome, its primary competitor in a market
Limited Land, Unlimited Flavors
HK’s urban landscape reflects its limited land availability, with skyscrapers dominating the skyline and every inch of space being precious. This unique characteristic has greatly shaped the city’s food culture, especially its reliance on imported goods (90%)
PNS has capitalized on this trend, offering aisles that are a veritable global food hall, showcasing the finest products from neighbor Asian countries like Japan, Taiwan, Korea or Thailand, as well as from all over the world
The rise of the Korean Wave has swept across the globe, and Hong Kong is no exception. Parknshop’s “Korea Direct” and Lotte Mart sections are a testament to this phenomenon
Spotlighting Trusted Brands
This HK supermarket chain partners with iconic brands to give their products special prominence, like Zespri’s Kiwis, showcased with a decorated end cap in the fresh produce section
Häagen-Dazs gets prime placement with its own ice cream freezer, decorated with its latest collaboration and strategically positioned along the customers shopping path
Similarly, seasonal brands, like Kinder, enjoy a prime location in this promotion alley for their in 7 out deals, ensuring to catch the eye of shoppers passing by
These carefully planned product placements and eye-catching displays highlight PNS’ commitment to making each brand feel special
Deals Impossible to Miss
This leading Hong Kong grocery retailer highlights its Red Hot Deals (RHD) with eye-catching placements on islands, end caps, and dedicated shelves
Large islands in the aisles grab shoppers’ attention, while bold end caps highlight discounts on popular products. Hot items are placed within easy reach, and beverage deals are often positioned in the middle of the path, right in front of deal end caps
Click on images for best experience
These strategic placements make it effortless for customers to find the best bargains, enhancing the shopping experience
Infusing Stores with Seasonal Joy
PARKnSHOP adds a festive flair with seasonal highlights, featuring special islands full of holiday treats and limited-edition items. These eye-catching displays make sure shoppers can’t miss the unique offerings
Dedicated shelves and eye-catching in-and-out displays further emphasize the seasonal theme, seamlessly blending functionality with festive charm
To enhance the celebratory atmosphere, PNS even dresses its beloved mascot, Best Guy, for the occasion, creating an immersive shopping experience
These seasonal events aren’t just a retail strategy—they keep the shopping experience fresh and exciting, offering new and unique items that bring customers back for more
Stacked but Stacked Out
RHDs are a hit! Deals are displayed on stacked shipping boxes in the aisles. While cost-effective and eye-catching, the high number of displays can sometimes clutter the aisles, making it harder for shoppers to reach the shelves
Shoppers approaching from unexpected directions may see the unappealing backside of the displays, causing deals to go unnoticed and missing the chance to engage customers
Balancing visibility and accessibility could enhance these displays’ effectiveness while ensuring a smoother flow for customers
Aisles of Abundance
PNS’ everyday shelves showcase efficient organization and variety, offering a wide range of products across multiple categories. From pantry staples to household essentials, these shelves ensure shoppers can find nearly everything they need in one place
Click on images for best experience
The well-organized shelves make it easy for shoppers to browse and choose the Best Buy
Amazing In-and-Out
PNS keeps surprising shoppers with in-and-out exclusives that mix practicality and creativity. From quirky Campbell’s soup-themed backpacks to trendy Cup Noodles bags, these unique items add a fun twist to the shopping experience
Conclusion
PARKnSHOP aims to outshine its main rival, Wellcome, with a winning strategy
- First, the stores are adorned with eye-catching graphics
- Then, they offer a vast selection of delicious imported and exclusive products
- Finally, the giant keeps shoppers engaged with a steady stream of irresistible Red Hot Deals
Seasonal highlights and unique brand partnerships further elevate the shopping experience, making each visit feel special.
If you’ve ever visited a PNS store, share your experience in the comments below—we’d love to hear from you!
In the meantime of visiting it, let’s discover it in 4k VIDEO here under ⬇️
Store Address: 地下及地庫, Man Sang Commercial Building, 352號 Prince Edward Rd W, Kowloon City, Hong Kong
Click here for google map link
Thank you very much for your interest in this store
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Have a wonderful time 😁
The WizArno Team
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Their Website is very interesting, visit it on: https://www.pns.hk/en/
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