This Unique Target store is one worth discovering. It’s a great example of how a big-name brand like Target adapted its concept to fit into one of the most iconic — and intense — locations in the world: Times Square, New York
It’s not just about putting a store in the middle of Manhattan. It’s about understanding the urban reality of Midtown: the fast pace, the high foot traffic, the security challenges — and still managing to offer a space that feels welcoming, local, and even a bit playful
From the outside, the illuminated Bullseye signage blends right into the glow of Times Square. And once inside, you’ll notice several surprising touches that make this store feel like it truly belongs here — including murals made just for this location and smart layout choices that reflect the rhythm of city life
This store isn’t just located in Times Square — it’s made for it
Let’s discover it
A Store That Speaks New York
As soon as you step inside, you can tell this store was designed for the city it lives in. Right at the entrance, a bold and colorful mural spells out “NEW YORK” — each letter filled with vibrant patterns that echo the city’s energy
From there, you take an escalator down — and that’s where the mood deepens. In between the two escalators, a giant Target Logo greets you alongside a large red “WELCOME” mural. It’s simple, bold, and warm — like the city at its best
Throughout the store, that connection continues. You’ll notice references to 42nd Street Target, not just as an address, but as a presence inside the store
Still 100% Target
Even with all the local touches, Target’s identity stays front and center. You see it clearly in the end caps throughout the store — always divided into two parts:
– On one side: “Low Prices”
– On the other: “Expect More. Pay Less”
It’s a format you’ll find in Target stores across the country, and it’s fully present here too
Smart Layout, Clear Flow
The aisles are wide, clean, and easy to navigate, just like you’d expect from Target. Even in this compact urban format, the layout doesn’t feel squeezed
The signage is clear, the flow is intuitive, and there’s enough breathing room to move comfortably
Clothing That Fits the Size
This store makes the most of its space — and the clothing section fits right in. It’s smartly arranged and visually strong.
You’ll find everything you expect from Target: menswear, womenswear, accessories, and seasonal pieces — all displayed with clean lines and that familiar, confident layout
Underwear and smaller essentials are placed behind secure windows — a practical choice in a high-traffic area like this. It’s one of the small adjustments that help the store function securely in the heart of the city
An Open Beauty Experience
The beauty section feels open and inviting, with a layout that encourages browsing and trying. Products are well displayed, and there’s a clear focus on interactivity — you can test, compare, and engage with the makeup without barriers.
And just like in larger Target stores, this area gets a special treatment: the lighting is warmer, the flooring shifts subtly, and the atmosphere feels more refined. Even in a more compact space, Target makes sure beauty stands out.
For a high-theft-risk category, this openness is a deliberate choice. Target seems to know that locking everything away would cost more than it saves — and here, the experience wins.
in contrast, personal care products like body lotions and creams are kept behind secure windows. It’s a more controlled setup, reflecting the reality of managing high-demand, easy-to-carry items in a busy urban location
A Thoughtful Baby Section
The baby section is well stocked and clearly prioritized, with a wide range of diapers, wipes, baby care, and washing products.
It’s a generous offer for a compact urban store — and notably, none of these items are behind glass.
A Grocery Section That Goes Further
At the back of the store, a dedicated aisle gently leads you down into the grocery zone — and it’s a bit of a surprise.
For a compact urban Target, this section is surprisingly large, both in proportion to the store and compared to what you’d usually expect from Target’s grocery areas
You’ll find everything from fresh produce and packaged meals to refrigerated drinks and snacks, laid out with clarity and space
In a city where people often shop on the go or in smaller quantities, this expanded food offer makes total sense — it’s a smart answer to Midtown life
One small and clever touch: right in between the chips packs, there’s a dedicated display for dips
It’s a great example of cross-selling done naturally — placing the complementary product exactly where you’d look for it, without needing to think twice
Toward the end of the year, one of the gondola ends was filled with Marks & Spencer “Gifts from London” products— a seasonal feature that stood out
It’s a great example of how Target brings in something unexpected and special, creating a moment of discovery tied to the time of year
Security, Visible and Widespread
As you move through the store, you’ll notice that many high-value items are kept behind secure windows — from electronics and toys to body wash and personal care products
While it can slow down the shopping experience, it’s also a reflection of the specific challenges of operating in a busy urban environment
Target has made the process smooth: if you need access to a secured item, you simply wave your hand in front of a sensor, and a staff member is automatically alerted to assist you
A Checkout with a Local Touch
The checkout area follows the classic American format — a row of self-checkouts surrounded by delicious impulse confectionery items.
What makes this one stand out is the backdrop. Behind the registers, a colorful mosaic wall wraps around the Target logo, bringing a bold and artistic finish to the shopping experience
A Unique Target Experience in the Heart of NYC
The Target store in Times Square offers more than just a typical shopping trip — it delivers a vibrant, city-specific experience that blends the convenience of an American retail giant with the dynamic energy of New York.
From its thoughtfully designed mosaic wall at checkout to its curated product selection that caters to the fast-paced lifestyle of Times Square visitors and locals alike, this Target stands out as a must-visit destination for anyone exploring the area.
Enjoy the full 4K video tour of the Target Times Square store on our YouTube channel
Store Address: Target Times Square 42nd Street Store
237 W 42nd St, New York, NY 10036, United States
Click here for Google Map link
🕒 Opening Hours:
8 AM – 11 PM Daily
🚇 Nearest Subway Station:
Times Sq–42 St
Thank you very much for your interest in this store
We really hope you enjoyed this post and video, and that it inspires you
Please feel free to share any feedback in the comments or to reach out to us directly in case of questions
Have a wonderful time 😁
The WizArno Team
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