Thanks to its themed stores, 7-Eleven Taiwan knows how to stand out in the competitive Taipei convenience store market scene. They typically adopt one of two strategies: collaborating with beloved cartoons like Mickey Mouse, Mofusand, or Snoopy, or teaming up with iconic brands like Coca-Cola or Lay’s.
For this store, they’ve embraced the hugely popular Japanese cartoon Sumikko Gurashi—a perfect fit, as Taiwanese culture has a deep fondness for all things Japanese 🎌
Before discovering the charm of this delightful store, let’s get to know Sumikko Gurashi
The Endearing World of the Sumikkos
Sumikko Gurashi (すみっコぐらし), which translates to “living in the corner” is a Japanese cartoon series that resonates deeply with young audiences in Asia. The series features a cast of shy, quirky characters who embody the feeling of seeking comfort in small, cozy spaces, like 7 Eleven! —a sentiment that strikes a chord with many in Taiwan’s fast-paced world
In this lovely convenience store, they are recreating The Corner Bakery atmosphere, a bread shop run by Pan Tencho, who teaches the Sumikkos how to bake
Sumikkos Characters from Left to Right:
– Neko, the cat, is shy and timid but loves curling up in corners
– Shirokuma, the white bear, a sensitive soul who dislikes cold and longs for warm places
– Penguin? is unsure if it’s actually a penguin, representing feelings of self-doubt
– Pan Tencho manager of a newly opened bakery where the Sumikko take a class
– Tokage, a small dinosaur pretending to be a lizard, keeps its true identity a secret out of fear of being discovered
– Tonkatsu is a piece of leftover pork cutlet, embodying the fear of rejection.
– Ebifurai-no-shippo is the tail of a fried shrimp that was left behind because it was too hard
Let’s now explore how the store brings the charming Corner Bakery universe to life
A Cozy Retreat
To stay true to the cozy, comforting world of Sumikko Gurashi, one of the standout features of this 7-Eleven store in Taipei is its spacious rest area—a must-have in convenience stores across the city.
This area is notably spacious, divided into two sections, providing a comfortable place for customers to relax and decorated with elements that immerse us in the bread universe
The design beautifully complements the Sumikko Gurashi theme, creating a perfect space to immerse visitors fully in the characters’ cozy world
It’s also brimming with exclusive Sumikko Gurashi merchandise, making it a perfect place for fans, or customers, to take a break while shopping for cute collectibles
Nice Story: this store is also featured on our YouTube channel (Link here below). We received an inquiry from a viewer who was so enamored with the Sumikko Gurashi merchandise displayed in the table vitrines that they reached out to get more info on it
Escape into Sumikko’s world
The Sumikko Gurashi branding is immersive, featuring characters painted throughout the store along with bread-related drawings. From the tops of fridges and pillars next to products to the hot food section, these adorable characters and items pop up everywhere, making every corner feel like part of the Corner Bakery universe
Click on images for best experience
The playful yet cozy atmosphere is reinforced by their presence, and if you take a closer look to the characters, you will notice that they are preparing to bake bread. It is creating an engaging experience for visitors as they explore every nook and cranny of the store
Illuminated World
One of the striking features of this Sumikko Gurashi-themed 7-Eleven is the numerous lights that line the ceiling. These vibrant lights create a lively, almost dreamlike ambiance, perfectly complementing the playful atmosphere of the store
The soft glow enhances the store’s warm, inviting feeling, while the light details draw attention to different areas, from product displays to rest zones, adding another layer of charm to the Sumikko Gurashi world
The Food Kingdom
Amid the Sumikko Gurashi-themed design, the store offers a vast product selection, with of course a spotlight on onigiri—Sumikko’s favorite food
Taiwanese convenience stores are famous for their variety, and this one blends that reputation with the theme seamlessly. Shoppers can enjoy everything from ready-to-eat meals featuring Asian and Western options to hot food, drinks, and snacks
The shelves are surrounded by the charming Sumikko design. They are filled with amazing products and great deals that sometimes remind one of the other 7-11 themed stores in town.
Conclusion
This Sumikko Gurashi-themed 7-Eleven in Taipei flawlessly brings the comforting world of these beloved characters to life. Every corner of the store—filled with playful details and delightful products—captures the essence of “living in the corner.
A visit here is not just about shopping—it’s about immersing yourself in a world of quiet joy, a feeling you can also experience in other 7 Themed Stores Like the Budcat Capoo, Mickey Mouse, or even Ultraman stores, a.o
In the meantime of visiting it, let’s discover it in 4k VIDEO here under ⬇️
Address: 7-ELEVEN 塔城門市 (角落小夥伴主題商店)
103, Taiwan, Taipei City, Chang’an W Rd, 271號及273巷2號1樓1樓
Google map link
Thank you very much for your interest in this store
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Have a wonderful time 😁
The WizArno Team
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The following site is full of great info on Sumikko Gurashi:
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