We are so happy to share that in the fierce Taiwanese convenience store battle to win over shoppers, Hi-Life—the only major local player—is finally entering the theme-store arena
As the local cartoon hero, Bugcat Capoo, and global behemoths like Mickey Mouse and Snoopy were long ago claimed by 7-Eleven, Hi-Life had to find another hero…
They have made what we believe is a brilliant, trend-forward move by choosing the South Korean social media sensation: Zanmang Loopy
ZANMANG LOOPY Face Cushion – Tongue-Out & Winking Style, Soft Plush Character Pillow, Cute Decorative Cushion for Home, Sofa, or Bed, Great Gift for Loopy Fans and Loved Ones (Tongue-Out Style)
Let’s Discover it 🪄
Why this pink beaver?
First, it’s a perfect visual match. If you look at the Hi-Life logo, that strong pink is a signature color; Loopy fits the storefront like she was born there
Beyond the colors, Loopy is a true cultural phenomenon. Known as the “mischievous” version of a classic children’s character, she has become the ultimate relatable icon for young adults who are tired, slightly cynical, and obsessed with memes
The In-Store Playbook
Hi-Life isn’t trying to reinvent the wheel here; they are running the classic Themed Store Playbook to perfection. As soon as you step inside, the standard “convenience store gray” is gone. It’s a total takeover:
- The Environment: Every wall and window is wrapped in Loopy’s world. They’ve even extended the design to the lavatories, ensuring the character is part of the entire store footprint
- The Experience: The seating area is the heart of the strategy. The tables and chairs are fully branded, turning a simple snack break into a “Retailtainment” moment built for social media
Beyond the Décor
Decorations are just the hook; the real strategy is full immersion. Hi-Life extends the Zanmang Loopy collaboration deep into the customer journey, turning foot traffic into sales through three key pillars:
- The Collectibles (Character Merchandising): Dedicated displays feature everything from plush toys to exclusive figurines, turning this Taiwan convenience store into a must-visit destination for collectors
- The Branded Products (Co-Branded FMCG): The character is woven into everyday purchases with themed food and beverage lines, maximizing basket size through limited-edition items
- The Smoothie Corner (In-Store Activation): A fully custom beverage station—complete with themed refrigerators and smoothie machines—that acts as a mini-experience, reinforcing the Retailtainment angle and driving social media check-ins
Conclusion
This is a significant move for Taiwan’s only local player. By leaning into this collaboration, Hi-Life is proving that Themed Stores and Retailtainment aren’t just a “nice-to-have” anymore—they are the next mandatory step – you have to offer an experience
What makes this specific location so interesting is the placement: it is situated right in the middle of a 7-Eleven stronghold. On this block, 7-Eleven doesn’t just have one, but two Snoopy-themed stores
Store Address: Hi-Life 萊爾富便利商店 中正善導店
No. 35號, Section 1, Zhongxiao E Rd, Zhongzheng District, Taipei City, Taiwan 100
Click here for Google Map link
Thank you very much for your interest in this super cute store
We really hope you enjoyed this post and video, and that it inspires you
Please feel free to share any feedback in the comments or to reach out to us directly in case of questions
Have a wonderful time 😁
The WizArno Team
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